Igor Cornelsen Does a Favor for Investors

The investment world has two directions that people can go in. They can play it safe or they can become very risky investors. Igor Cornelsen is an investor that presents a middle ground third option where people may take some risk, but they can still have some moderate investors. Igor Cornelsen knows that there is some level of insanity when it comes to investing, and he wants investors to know to about diversification.

He believes that there is a point where investors have to know when they need to pull back on risky investments. Igor Cornelsen believes in diversification, and he informed investors about how they can diversify with Brazilian stocks.

This is something that never crossed the mind of most of investors in America, but anyone that does the research can see the Brazilian stocks will often yield in a higher return on investment than some American stocks. Igor Cornelsen has allowed a lot of people to build a better portfolio.

He could have easily told any investors that were looking for stock opportunities to keep all of their money tied into American stocks, but this will not make sense with the information that he already knows. Cornelsen is aware of just how successful investment portfolios can be designed if you make plans to diversify. There are index funds, stocks, bonds, annuity and money market funds that people can put their money into.

It is all about how well you keep track of your money when you make a decision to become an investor. Igor believes some investors make the mistake of putting everything in the hands of brokers, but this is trouble. People will slowly lose their money because they don’t know where it is going.

The market has been able to help a whole lot of people make better decisions for investing. The marketing is volatile, and it takes a lot of work to build a successful portfolio. There is a need for investors like Igor to help people make better decisions. He is a very important part of the investment industry for people that like increase profits.

California Residents to Get Better Services after Goettl Acquired Walton’s Heating and Air

Goettl Air Conditioning is an HVAC service provider offering excellent services in heating and air conditioning. The firm serves its clients in Tucson, Phoenix, Southern California and Las Vegas. An article published by Glass Door shed light on Goettl’s deal of purchasing Walton’s Heating and Air, an air conditioning firm located out of Southern California. However, the article didn’t disclose the financial details as they remain unknown to the public.

Solidifying Its Presence in California

Purchasing Walton’s Heating and Air means that Goettl will increase its presence in California. The firm already has branch offices in Las Vegas, Tucson, and Phoenix. Goettl is expected to grow the business beyond what Todd Longbrake, the owner of Walton’s Heating and Air could do. According to Longbrake, the firm had reached a plateau stage, and he had nothing more to do to help the business grow.

When Goettl approached Longbrake with a purchase deal, he was reluctant for some time. He only accepted the contract after Ken Goodrich, the owner of Goettl convinced him with promising remarks. The deal was finalized in mid-2015. Longbrake further states that since signing the deal, the organization has grown significantly. Currently, Longbrake is in charge of sales and also serves as a field supervisor.

According to Ken Goodrich, Mr. Longbrake has become a central part of the company. Although the deal was finalized in 2015, Goodrich took two years to announce the agreement. He states that the delay was as a result of operational and marketing complications within Walton’s Heating and Air. Goodrich wanted to handle all the challenges before announcing the deal publicly. Goettl managed to overcome these challenges due to the value that Goodrich thought the organization would bring to Goettl.

A Similar Family Background

Just like Goettl, Walton’s is a family owned business. This attracted Goodrich to purchasing the firm when it was in its stagnant phase. Mr. Goodrich saw the organization as a platform to grow his company.

With the acquisition, Goettl now boasts of over 306 employees and plans to add 200 more jobs especially in Phoenix and Tucson, where the organization has a large consumer base. As part of their commitment to making Goettl a national brand, Goodrich projects to expand the firm to northern California and Texas in 2018.

About Goettl Air Conditioning

Goettl is a market leader in the provision of heating and air conditioning services. The Las Vegas, Nevada-based firm specializes in repair, replacement and maintenance services. Recently, Goettl began providing plumbing and drain services after it acquired The Sunny Plumber.



How Fabletics is competing with Amazon

Currently, almost 20 percent of e-commerce fashion market is controlled by Amazon making it virtually impossible to succeed in fashion. However, Kate Hudson’s Fabletics has changed this narrative. In just three years, Kate Hudson has managed to grow her $250 million worth Fabletics business. It relies on a subscription mechanism to sell clothes to customers. Historically, high-value brands have been defined by the quality of the services or goods and price. However, the recent change in economics shows that this combination doesn’t guarantee success anymore or isn’t competitive enough.


Fabletics does its physical stores different from competitors hence its success. For instance, unlike its counterparts, Fabletics promotes ‘reverse showrooming.’ With showrooming, potential customers browse offline only to purchase items at lower prices elsewhere. Thanks to the unique way Fabletics started out, it has managed to reverse the model. Rather than harmful browsing, they have successfully changed browsing to positive. They could have taken the route of pop-up, but opted for a strategy that makes them dependable, know the local markets better and build strong relationships through events. Thanks to their strategy, almost 50 percent of the customers who walk through their doors are members already. Additionally, an additional 25 percent are turned to members in the store. When customers are shopping and happen to try some clothes, items are added to their shopping cart online.


Fabletics is very much aware that physically and digitally displaying the right content is important and ensures that the brand journey of the customer isn’t destroyed. Relying on online local data preferences implies that physical stores stock items that have a higher likelihood to appeal customers and can be easily tweaked with tastes and trends changes. Moreover, stores are only stocked in relation to the various inputs such as social media sentiments, membership preferences, sales activity in real-time, and store heat mapping data.


The growth of Fabletics has had its own share of challenges. However, it has progressively ventured into new territories with completely new competitors. It’s widespread consumer education, the balance of lifestyle, and customer experience appears to be yielding fruits. According to its Corporate Marketing Officer, Shawn Gold, the brand has grown successfully by 35 percent in just one year. It is difficult to build a fashion brand without having a well-defined mechanism to compete with Amazon. Fabletics is defining itself using enterprise technology, exclusive product, and data science.

Bradesco’s Chief Executive Officer Luiz Carlos Trabuco Knows The Brazilian Banking Business

Bradesco is a big Brazilian bank. In fact, Bradesco could move to the top of the private banking industry in Brazil while Luiz Carlos Trabuco is the CEO. Trabuco has all the right ingredients. He’s been a banker for 40 years. He got his start in banking after earning a philosophy degree from the University of São Paulo. The 56-year-old executive knows what every job in the banking business entails because he has experience in all of those jobs.

Trabuco is a CEO who rose from the ranks. He had to prove he had what it takes because he didn’t earn a finance or accounting degree. So Trabuco did what any intelligent future bank CEO would do. He let his work ethic speak for him. And that work ethic is the inspiration for all the members of the Bradesco team today.

The banking business in Brazil is not the same as the banking business in the United States. The Brazilian government owns one of the largest banks in the country, and that makes the playing field a little uneven. But in spite of an uneven playing field, Bradesco is able to generate more profit and gain more respect, than the federal banks like Caixa Econômica Federal. The bank of choice in Brazil is Banco Itaú because it is one of the world’s major banks, and it is the largest financial institution in Latin America. But even though Banco Itaú is a world class bank, Bradesco does more for the Brazil in terms of social-economic programs.

Bradesco is an environmentally friendly bank that participates in programs like the Brazilian Green House Emissions Program, Global Compact, Companies for Climate Change and the Carbon Disclosure Program. The bank’s 2017 educational program will help more than 104,000 children get the basic education they need to get and keep a job in Brazil.

The extensive Bradesco customer service network is another plus for the bank. There are more than 5,000 bank branches around the country and 3,900 service points. The bank has more than 990 operating ATMs in bank branches. There are 38,000 express customer service points with 36,000 Bradesco ATMs, and there are 24,000 24-our ATMs in operation. Bradesco employs more than 105,000 people. The bank invests in training and education for all employees who want to participate in the bank’s development programs.

Banks in Brazil make more money than banks in other countries. Economic trends and government policies help Brazilian banks. Plus, the interest rates in Brazil are higher than interest rates in other countries. That is one reason Brazilians have a pay-as-you-go mentality. Even though interest rates are lower than they were two years ago, the banks are still cautious when it comes to lending money. Bradesco and other banks make more money on bonds than loans, according to Trabuco.

Michel Temer, the new president of Brazil, is trying to find ways to cut debt. One solution is taxing bank profits at a higher rate. The banks don’t like that idea, but the government policy of selling bonds that increase payouts when interest rates rise is a program the banks like. That program protects banks when a recession cripples the country. A good example is the recession that is just coming to an end. Bank profits are better than ever, and bank profits will continue to increase as the country moves forward. The economy is still not moving as fast as the government forecasts, but Trabuco and Bradesco will continue to do what they always do. They contribute to the social and economic well-being of Brazilians, and the bank continues to produce record profits for shareholders.

Learn more about Bradesco: https://br.linkedin.com/in/luiz-carlos-trabuco-trabuco-37a79229